it's got eyes.

This is a shout to all you people that 

won't eat anything with EYES still attached to them.

This little store will now probably change your mind.

This year's winner for the Brand Identity category at the "Restaurant & Bar Design Awards"

Showed off some innovation and wit on this one. 

Serving shaved Taiwanese icecream (with eyes) with a choice of two toppings on the side. 

Simple and uncomplicated interiors aid the graphics in really POPPING 

EYES. EYES. EYES.



Final product showing the on point branding.

'Eyescream & Friends' -- Paseo Joan de Borbo
by: Estudio m Barcelona

frosty surprise.

On these bipolar, but still verrrrry much hot days
the trinket-y sounds of an Ice-Cream truck is enough to get you
excited & to ignore all the sweat that is to come
as you bolt for that burst of coolness.

The only thing I can think of better than the unanticipated truck
is a pop-up icecream store that basically gets you smiling
at the sight of it.

Yellow & white accents teleport to a seaside that
is just the perfect balance of hot and cold.

Pink chairs and 2d parasols complete your little fantasy
(now what boggles me is the totally non-summer attire the the people were in...)

Frosty exterior alluding to the frosty goods it contains.

Thumbs up for the branding.

'Local Italian Gelato' by Dri Dri
(Pop-up Ice-cream stall @ St Martins Lane Hotel)
-- London, UK

interior by: Elips Design