Monday, August 8, 2011

frosty surprise.

On these bipolar, but still verrrrry much hot days
the trinket-y sounds of an Ice-Cream truck is enough to get you
excited & to ignore all the sweat that is to come
as you bolt for that burst of coolness.

The only thing I can think of better than the unanticipated truck
is a pop-up icecream store that basically gets you smiling
at the sight of it.

Dri Dri at St Martins Lane by Elips Design


Yellow & white accents teleport to a seaside that
is just the perfect balance of hot and cold.

Dri Dri at St Martins Lane by Elips Design

Dri Dri at St Martins Lane by Elips Design

Dri Dri at St Martins Lane by Elips Design

Dri Dri at St Martins Lane by Elips Design

Pink chairs and 2d parasols complete your little fantasy
(now what boggles me is the totally non-summer attire the the people were in...)

Dri Dri at St Martins Lane by Elips Design

Frosty exterior alluding to the frosty goods it contains.

Thumbs up for the branding.

Dri Dri at St Martins Lane by Elips Design

'Local Italian Gelato' by Dri Dri
(Pop-up Ice-cream stall @ St Martins Lane Hotel)
-- London, UK

interior by: Elips Design

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