pizza box projector...that comes with a pizza.

Strategies like this is EXACTLY why the rest of the world

has such a hard time catching up with the gimmicks &

goofy creativity innate in Asian culture. 

Binge watching movies & eating pizza is a common denominator 

in almost every junior high/highschool experience.

Ogilvy & Mathers in HK has hit the nail on the nose
with Pizza Hut's new--
BLOCK BUSTER BOX.

A bootleg projector can be made from every pizza box.

Your pizza comes equipped with a special lens that you

plug into the box itself.

(i am jealous.)

Don't know what to watch?

Don't sweat it the box comes with a
QR code that features various genres of mini films.

Plus, you can pretty much show anything on it.

(Netflix, marathon anyone?)

The idea of a fancy phone in a greasy box may
be unsanitary to some of you,

but the people of Hong Kong are RAVING over this new concept

& I cannot agree with them more.

Bring this puppy over and I'd be eating Pizza Hut,

until I get a projector in every room of my place.

- - -

BLOCK BUSTER BOX 
for Pizza Hut HK

by: Ogilvy & Mathers HK