Thursday, October 29, 2015

cuddle worthy imaginations.

IKEA has teamed up with the marker-armed
kids around the world to help create this year's
'Soft Toys for Education' campaign.


In 2003, the furniture giant IKEA has introduced
a campaign called 'Soft Toys for Education' 
This campaign has raised over €77 million and supported 
over 99 projects in 46 countries. 
For every soft toy purchased between November-December
IKEA donates €1 to UNICEF & Save the Children.
The program targets children in poverty and helping them
receive a much deserved, better education.

The 10 winning entries were fabricated into actual
toys set for retail this coming November 2015.

Get your ammo ready, and start your Christmas shopping
started with these cute & thoughtful blobs of softness.

- - - 
'Soft Toys for Education' Campaign
by: IKEA

1 comment:

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