1600 pandas.

Second Hong Kong post in a week. 

I think I need to go back again. 

Hong Kong's harbourfront has always been a stage and space
for gallery exhibitions & fun installations.  

This time however, we have 1600 pandas
all made out up recycled paper sprinkled all over the
Hong Kong's International Airport Arrival hall. 

This large display was a not so discreet message to spread
awareness and hopefully spark actual action from the people
to help save endangered bear species. 

Not only unique to Hong Kong this is actually part of the
1600 Panda World Tour
1600 is also not a random number as according to the WWF
there are actually only SIXTEEN HUNDRED wild pandas left.

Let keep these cuties alive.

Organizers said that there will essentially be 

"flash mobs of pandas" engulfing various Hong Kong landmarks. 
Amongst these will probably be the Victoria Harbour, Shatin racecourse
and even rumored to be on some of the trams.

The video below even shows these little buggers "arriving" HKG.

Pandas in Taipei

 

'1600 Panda World Tour'

by: World Wildlife Fund  

snorkling with spoons.

Recalling the beauty of the coral reefs in Dominican.
I remember thinking to myself how lovely the earth once was
before humans took over and just took it to the crapper.

How lovely the world once was without all the junk we pump into it
&& how upset I was when I saw a fishy ram itself into a plastic bag...

70%
of plastic ends up in the sea.



WWF's 3 print ads are spreading just that message.


Exceptional execution is not to be argued.
But how effective is the message exactly... ?


'WWF' Ad Campaign
by: BBDO -- Guerrero, Phillipines