'FedEx' Ad.
Who knew the bajillion ways that boxes could topple over?
the UNHATE CAMPAIGN by Benetton.
''While global love is still a utopia, albeit a worthy one, the invitation 'not to hate', to combat the 'culture of hatred', is an ambitious but realistic objective. 'At this moment in history, so full of major upheavals and equally large hopes, we have decided, through this campaign, to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of 'the other’ and of what is unfamiliar to us. Ours is a universal campaign, using instruments such as the internet, the world of social media, and artistic imagination, and it is unique, in that it calls the citizens of the world to action. At the same time, it fits perfectly with the values and history of Benetton, which chooses social issues and actively promotes humanitarian causes that could not otherwise have been communicated on a global scale, and in doing so has given a sense and a value to its brand, building a lasting dialogue with the people of the world.''





'Address Is Approximate'
by: The Theory
---
So all I gotta do is imagine that I'm not at this
sucky desk all day trying to figure out how to use excel.







'The Moses Bridge'-- The Netherlands
by: 'Ro&Ad' (Ro Koster & Ad Kil)
[Finalist for the Dutch Design Award 2011]








by: Sou Fujimoto Architects


By recognizing the stack patterns of these blocks
images are projected accordingly allowing for playtime with animals
learning time with numbers & visual stimulation with colour shows.


by: 'PPP, (Permanent Play Project)'
S
T
ACK
MORE

A vintage door transformed into a workstation.
Talk about 'transforming an object'
(RSID reference)


Beauty & genius comes with a high price to pay:
3800 Euros.
by: Manoteca












