Friday, September 23, 2011

snorkling with spoons.

Recalling the beauty of the coral reefs in Dominican.
I remember thinking to myself how lovely the earth once was
before humans took over and just took it to the crapper.

How lovely the world once was without all the junk we pump into it
&& how upset I was when I saw a fishy ram itself into a plastic bag...


of plastic ends up in the sea.

WWF's 3 print ads are spreading just that message.

Exceptional execution is not to be argued.
But how effective is the message exactly... ?

'WWF' Ad Campaign
by: BBDO -- Guerrero, Phillipines


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