haute corregation

Cardboard has seemed to again travel to new heights.

It's properties have been exploited, explored and now has a place in even high fashion.

The versatility and beauty this simple material can create seems to be endless.

This time its explored in a Stella McCartney Pop-up store in both London and Paris.
Layered and textured, the cardboard creates and sweet plaid looking pattern.

Laminated cardboard and gold pleated faces of the displays.Initially designed for an exclusive shopping centre in Paris for 3 weeks it is now being flown to the Selfridges in London for 2 more.

'Stella McCartney Pop-Up Store'
by: Giles Miller -- London

This is not a first time collaboration. Giles Miller in 2009 had done a wall mural out of brown-faithful with the Stella McCartney horse pattern fluted into it.

For more Giles Miller wait till end of this month where he makes cardboard Martini glasses for 'Bombay Sapphire'

for more cardboard lovin': here & here

& RSID class of 2011's very own... NAPiTAT.